Empower your own data

Summary Adobe Launch, now known as tags in Adobe Experience Platform Data Collection, is a powerful tag management system that streamlines the process of deploying marketing and analytics technologies on your website or mobile app. Here’s a step-by-step guide to setting up an Adobe Launch implementation from scratch: 1. Prerequisites 2. Setting Up a Property…

Summary Google Analytics is a powerful tool for understanding your website’s performance and user behavior. Setting up tracking correctly and configuring key events can provide actionable insights to grow your online presence. In this guide, we’ll walk you through the simple steps to set up Google Analytics tracking and highlight the main events you should…

In the realm of web analytics, data is king. Understanding user behavior, website performance, and marketing effectiveness is crucial for any online venture. Three prominent platforms stand out in this space: Google Analytics, Adobe Analytics, and Matomo. Each offers a unique set of features and capabilities, catering to different needs and budgets. This article dissects…

Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights into user behavior. Understanding its core components is crucial for leveraging its full potential. This article breaks down three fundamental elements of Adobe Analytics: props, evars, and events, explaining their distinct roles and how they work together to paint a comprehensive…